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Beautiful Nutrition

About
Beautiful Nutrition is the flagship of Spartan Brands, a well-loved eco-friendly line of hair products that are sold nationally with partners such as Urban Outfitters and Vitamin Shoppe. For over two years, I led the overall brand and marketing campaign design - a herculean effort from concept to production. I worked closely with the CEO and founder to translate the ever-evolving brand vision/goals into design across the brand ecosystem.

Deliverables
Packaging Design / Web UI Design / Brochure Design / Poster Design Product Photography / Social Media Content

  Packaging Design  The face and frontlines of the core product, I designed a fresh look and variations to emphasize each unique aspect of the LIFELAB line. The packaging design is the center for the brand deliverables, informing all collateral from web to print and the retail store

Packaging Design
The face and frontlines of the core product, I designed a fresh look and variations to emphasize each unique aspect of the LIFELAB line. The packaging design is the center for the brand deliverables, informing all collateral from web to print and the retail store

  Beautiful Nutrition Website  Design  I led the creative solutions, design and overall day-to-day management of the Beautiful Nutrition site. In partnership with my design and development team, we implemented ongoing updates and design for the product line, initiated a variety of landing page testing, and successfully optimized the E-Commerce platform experience in a highly competitive and fast-paced category.

Beautiful Nutrition Website  Design
I led the creative solutions, design and overall day-to-day management of the Beautiful Nutrition site. In partnership with my design and development team, we implemented ongoing updates and design for the product line, initiated a variety of landing page testing, and successfully optimized the E-Commerce platform experience in a highly competitive and fast-paced category.

  I designed and executed hundreds of individual designs to meet the ongoing needs for the brand.

I designed and executed hundreds of individual designs to meet the ongoing needs for the brand.

  In addition to digital, I led the bi-annual release of the Consumer Catalog Design- produced specifically for buyers and focused around major industry trade show events.

In addition to digital, I led the bi-annual release of the Consumer Catalog Design- produced specifically for buyers and focused around major industry trade show events.

  Example of new product line launch trifold brochure used for industry event collateral throughout the year.

Example of new product line launch trifold brochure used for industry event collateral throughout the year.

  I created the initial packaging design for the first launch of the LIFELAB retail store/shopping bags.

I created the initial packaging design for the first launch of the LIFELAB retail store/shopping bags.

  I also designed wall posters showcasing the variety of products of LIFELAB retail store. 

I also designed wall posters showcasing the variety of products of LIFELAB retail store. 

  In situ- LIFELAB Window front and Wall Posters.

In situ- LIFELAB Window front and Wall Posters.

  Last but not least, I was responsible for ongoing design concept and execution of supporting assets across the Beautiful Nutrition Blogs and social channels.

Last but not least, I was responsible for ongoing design concept and execution of supporting assets across the Beautiful Nutrition Blogs and social channels.