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BoWorkwear

About
BoWorkwear is a new Brooklyn based firm specializing in design and custom workwear aprons for business- done sustainably, handmade, and produced in the USA. The BoWorkwear founders engaged me to lead both art direction and digital design for the re-launch of the new brand.

Deliverables
Photography- location shoot, stills, post production
Digital- Responsive ecommerce website UX & design

  Photography Shoot  The goal- showcase the down-to-earth and friendliness of the brand, To do this I avoided hiring traditional models with a laid back approach that emphasizes the fun of cooking together.

Photography Shoot
The goal- showcase the down-to-earth and friendliness of the brand, To do this I avoided hiring traditional models with a laid back approach that emphasizes the fun of cooking together.

  Website  I collaborated with the brand up front before the shoot to align with the preferred architecture and visual design for the site. We landed on a minimalist approach to keep the focus on the product.

Website
I collaborated with the brand up front before the shoot to align with the preferred architecture and visual design for the site. We landed on a minimalist approach to keep the focus on the product.

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