About
Growing up in Taiwan, where night markets are a big part of the culture, I’ve always been attracted to the local markets of cities that I visit and live. New York has a vibrant “flea market” scene, but I noticed it can feel a bit disconnected to our immediate neighborhood. As an answer, I developed the concept and initial branding for a new affordable flea market in Brooklyn centered around engagement within our local community.
I developed a simple, and easily adaptel design system to showcase the idea- bringing to life a simple way to share our underused things and create new connections to our neighborhoods.
Deliverables
Brand Identity / Poster / Packaging Design / Event Design
Design System
An evergreen and recongzibable logo and concept that can live beyond our local NYC events.
Poster
Branding focused to generate awareness.
Leave-behind postcard
The Event focused detailing the goals and nitty gritty for the event series.
Packaging
Highlight the brand coming to life in 100% recycled cups.
T-Shirts
Create further brand awareness for our neighbors and friends involved from the inception.
Event Marketing
The final event coming to life through our booths.