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Yard Sale

About
Growing up in Taiwan, where night markets are a big part of the culture, I’ve always been attracted to the local markets of cities that I visit and live. New York has a vibrant “flea market” scene, but I noticed it can feel a bit disconnected to our immediate neighborhood. As an answer, I developed the concept and initial branding for a new affordable flea market in Brooklyn centered around engagement within our local community.

I developed a simple, and easily adaptel design system to showcase the idea- bringing to life a simple way to share our underused things and create new connections to our neighborhoods.

Deliverables
Brand Identity /  Poster / Packaging Design / Event Design

  Design System  An evergreen and recongzibable logo and concept that can live beyond our local NYC events.

Design System
An evergreen and recongzibable logo and concept that can live beyond our local NYC events.

  Poster  Branding focused to generate awareness.

Poster
Branding focused to generate awareness.

  Leave-behind postcard  The Event focused detailing the goals and nitty gritty for the event series.

Leave-behind postcard
The Event focused detailing the goals and nitty gritty for the event series.

  Packaging  Highlight the brand coming to life in 100% recycled cups. 

Packaging
Highlight the brand coming to life in 100% recycled cups. 

  T-Shirts  Create further brand awareness for our neighbors and friends involved from the inception.

T-Shirts
Create further brand awareness for our neighbors and friends involved from the inception.

  Event Marketing  The final event coming to life through our booths. 

Event Marketing
The final event coming to life through our booths.